Trade and stockists
Stockist information
The bag that beats the gate
Explorer 2 is built to the exact 40 x 30 x 20 cm free under-seat allowance that Ryanair and Wizz Air actually enforce. It is a considered piece of luggage with a hard, specific reason to exist, which is what makes it sell from a shelf rather than sit on one.
Why it sells
Every customer who flies budget has already lost this argument
Airlines have quietly turned cabin space into a revenue line. The free under-seat allowance shrank, the fees did not. Most travel bags ignore this and sell on looks. Explorer 2 is dimensioned to the rule itself, so the pitch on your shop floor is one sentence long: this one goes free.
Typical return-trip gate fee when a bag is judged oversized. Roughly half the price of the bag, paid to an airline, for nothing.
The free under-seat allowance Ryanair and Wizz Air enforce. The Explorer 2 base footprint hits it exactly, not approximately.
How long the bag takes to pay for itself against avoided fees. That is the line that closes the sale at the counter.
It answers a question, not a mood
Travel accessories are a soft category because most of it is impulse. This is a problem purchase with a number attached, which converts far better for a small independent than another nice-looking holdall.
One SKU, three colourways
You are not committing to a range or a size run. Ten units of one product, in whichever mix suits your floor, is the whole commitment.
It sells to your existing customer
No new audience needed. Anyone who already buys outerwear, denim or footwear from you and takes two or three short-haul trips a year is the buyer.
The product
Explorer 2, feature by feature
Select a feature to see it. Each one exists to solve something a traveller has actually been caught out by.
The size argument
Built to the rule, then given room to grow
The base is 40 x 30 x 20 cm, which is the free under-seat allowance exactly. Unzip the expansion and it becomes 40 x 30 x 25 cm, taking usable volume from about 24L to about 30L for trips where the free allowance is not the constraint.
Worth knowing for your staff: the 25 cm expansion is deliberately outside the free under-seat allowance. It is there for the flights and airlines where it does not apply. Keep the two claims separate on the shop floor and the customer never feels misled.
Specification
Explorer 2
| Base dimensions | 40 x 30 x 20 cm, approximately 24L |
|---|---|
| Expanded dimensions | 40 x 30 x 25 cm, approximately 30L, cinches back down on external compression straps |
| Shell | 1050D Cordura |
| Front facing panel | 900D weatherproof |
| Zips | YKK, with Aquaguard on the exposed runs |
| Compression | Removable BRAW ClipPod vacuum compression bag, clips in and out via the clip pod. Squeezes contents down, it does not enlarge the shell |
| Laptop | Padded sleeve, fits up to 15 inch, with a drop gap so the base of the machine sits clear of the floor |
| Shoe compartment | Separate, odour-proof |
| Carry | Three handles, padded shoulder straps, vertical luggage pass-through for a wheeled case |
| Storage | Flush-zip bottle holder, hidden security pocket, front drop pockets |
| Colourways | Black with orange lining, Blue with orange lining, Blue with stripe lining |
| Origin | Designed in Scotland |
| Consumer returns | 30 days |
| Recommended retail | £135 including VAT |
Colourways
Three options, one price
Mix them however suits your floor. There is no minimum per colourway inside the order.
The rest of the range
Three add-ons that sit at the till
Explorer 2 is the reason to stock BRAW. These are the low-risk attachments that lift the basket, and they take almost no shelf.
The WEE Pump
Rechargeable vacuum pump that draws the air out of the ClipPod. The natural companion sale to the bag, and it sells on its own to people who already own compression bags.
WEE BRAWs Wash Bag, 3L
Hanging toiletry bag built in the same materials as the Explorer 2. Small footprint, strong impulse purchase beside the till.
The Full BRAW Kit
Explorer 2, WEE Pump and wash bag together. Sells as a gift at Christmas and Father's Day, and lifts average basket without adding a fourth product to your stockroom.
Trade terms
What you make on it
| Trade price, Explorer 2 | £50 per unit, excluding VAT |
|---|---|
| Minimum opening order | 10 units, mixed across colourways as you like |
| Recommended retail | £135 including VAT |
| Your margin at RRP | £62.50 per unit, 55.6% of the net retail price |
| Opening order value | £500 excluding VAT for 10 units |
| Gross profit on that order | £625 if all ten sell at RRP |
| Dispatch | Picked and shipped by us from Glasgow. Same-week dispatch on stocked colourways |
| Faulty stock | Replaced or credited, no quibble, no return freight cost to you |
Margin calculator
Work it out on your own numbers
Change anything below and the figures move with it.
If you are not VAT registered you cannot reclaim the VAT on the trade price, but you also do not hand VAT over on the sale. The calculation changes, so it is worth setting this correctly.
Figures exclude your inbound carriage where applicable. VAT-registered calculation strips VAT out of the shelf price at 20% and treats the trade price as reclaimable.
We protect your shelf
Our own site holds at the same recommended retail while you are stocking, and the public welcome discount is switched off for the accounts and periods that would undercut a partner. You should never lose a sale to us on price.
Start at ten, not a hundred
Ten units is a real test, not a leap of faith. If it does not move for you, you have found that out for £500 rather than committing a season's budget to it.
We do the selling work
Counter card and a short staff briefing sheet with the gate-fee numbers on it, supplied free with the opening order. Your team can pitch it in one sentence on day one.
Where we are already
Small shops, chosen deliberately
BRAW is stocked at Frontiers in Edinburgh and Finnieston Clothing in Glasgow. We are not chasing volume through department stores. We would rather be in a handful of independents whose buyers people actually trust, and support those accounts properly.
Fulfilment, warranty and consumer returns on anything bought through your store are handled by us on your behalf. You are not taking on an after-sales burden.
Next step
Request samples or an indicative order
Fill this in and it builds a message you can send straight to us. Nothing here is binding. If you only want to see and handle one before deciding, ask for a sample and leave the quantities empty.
Quantities
Explorer 2
£50 per unit excluding VAT. Minimum 10 across all colourways.
Add-ons
Trade price confirmed with your quote.
Your details
"Send this to BRAW" opens your email client with everything filled in. If it does not, use "Copy summary" and paste it into a reply.
Featured collection
-
SaleExplorer 2
Regular price £115.00 GBPRegular price£135.00 GBPSale price £115.00 GBPSale -
WEE BRAWs Toiletry Wash Bag, 3L
Regular price £21.99 GBPRegular price£29.99 GBPSale price £21.99 GBPSale -
The WEE Pump — Vacuum Compression Pump
Regular price £19.99 GBPRegular price£29.99 GBPSale price £19.99 GBPSale
